New Leaf Deli brings a fresh perspective to Holland

By Kelsey Smith

New Leaf Deli
Mickey Truong (far right), owner of New Leaf Deli
Photo: Urban St./Kelsey Smith

At New Leaf Delicatessen in Holland, it’s all about using the absolute best ingredients and giving back to the community. 

“We’re all just here for the community,” said Mickey Truong, one of the owners. “I can’t stress enough how important it is to treat people right and give them a superior product at a fair price.”

For two years, New Deli has been serving sandwiches, subs, salads and sides, including chips, cookies, garlic cheesy bread and marinated cucumbers, all made with fresh, organic ingredients.

“We like to keep our menu simple,” Truong said. “It’s basically a list of all of my favorite things. The Reuben is a must-try, I’ve had dozens of people tell us that we have the best Reuben in town, even in the entire state.”

Truong sources his meat and cheese from local Michigan companies, and a majority of the deli’s sauces are made in-house. 

Other popular menu items include the 32nd Street, made with turkey, bacon, a four-cheese blend, tomato, mayo and spring mix; and the Woodbridge Turkey — an homage to Woodbridge Elementary in Zeeland where Truong’s daughter goes to school. It’s made with turkey, Swiss cheese, tomato, red onion, mayo, garlic butter and spring mix.

And although the deli has only been operating for two years, Truong said it’s received a lot of high praise from the community.

“The craziest part is that we opened in February of 2017 and we were voted ‘Best Sandwich Shop’ by the Holland Sentinel for 2017,” he said. 

Aside from serving a quality product, the deli focuses on giving back to the local community.

“In the past two years, we’ve donated to Central Wesleyan Church, the Boys & Girls Club, the Holland Rescue Mission, many of the local schools — I can’t even keep track of all the organizations,” Truong said. “The owners of this shop aren’t looking for profits here — we want to do whatever we can to make our product better and do the right thing for the community.”

New Leaf Delicatessen
111 Washington Ave., Suite F

New Leaf Delicatessen subs
Top: 32nd Street Sub. Bottom: Hot Pastrami Sub
Photos: Urban St./Kelsey Smith